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Online Marketing Basics Part 5

We wrap up our series with a look at email marketing, using classified ads and looking at your reputation online.

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Online Marketing Basics Part 4

Social engagement is paramount in today’s online marketing. Where are your customers hanging out? How do find your potential customers? How do you engage them?

Part 4 of our series will address these questions and show you how, as a business owner, to take full advantage of this free marketing platform.

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Online Marketing Basics Part 3

This week we will cover your website and/or blog and how to setup the structure for both the search engines and the end user. Not only do we want our websites to be found, we also want them to convert into either a call, a purchase or a visit to your business.

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Online Marketing Basics Part 2

In our last webinar we took a look at the foundation. We did our keyword research, created our search engine listings and local citations.

In this week’s webinar we will discover how important content can be. We will research where to find good content, where to post the content (lots of free places) and how to optimize our content for the search engines.

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Online Marketing Basics Part 1

Sometimes it is good to get back to the basics. Business owners understand that they need to be on the internet, but, how much is enough? Where is the biggest bang for the time and investment with internet marketing?

We will cover these topics and give you guidelines to follow that will help you get the most from your efforts.

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Google Update

Over the past few weeks Google has made drastic changes to how local businesses are listed – and there are more changes on the way. How does this affect your business? Can you fight back?

On this webinar we will cover what are the changes and ways to make the phone ring and not rely on Google and being listed on page 1.

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Reputation – More Important
Than Ever

Last week we talked about the changes to Google – with those changes, Reputation Management is more important than ever. This training session will cover how to get reviews, where to put reviews and how to respond to reviews.

Reputation requires a proactive plan and we will discuss how to setup an implement a good plan.

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