Online marketing is crucial because it aligns with how consumers make buying decisions. Gartner and other analysts have found that consumers are using social media and mobile internet to conduct preliminary price and product research before making final purchasing decisions. Internet marketing allows you to establish relationships with prospects and customers through low-cost, personalized communication. This is a clear indication of the shift away from mass marketing.
Online Marketing Tips
Convenience
Internet marketing allows you to operate your business 24/7 without having to worry about staff overtime or store hours. Customers can also shop online for your products. Customers can shop online at their convenience and place orders whenever it suits them.